Some Partners are also using the World Cup opportunity to drive trade in their pubs by not focusing on the footie…

Alison Brunsdon at The Wine Bar in Bristol held a ‘WAGs’ night for around 60 local ladies who enjoyed free entry, cocktails for £3.00, free nibbles, tables displaying beauty treatments, designer clothes, bags, jewellery, nails, beauty and hair products!

They also enjoyed free neck and shoulder massages as well as belly dancing demonstrations!

Alison said: “It was a fantastic turn out and a great networking opportunity bringing local traders together. We’re going to continue to run similar events in the future.”